Explore the signature flowers of fashion’s powerhouses. From Chanel’s camellia to Dolce & Gabbana’s Mediterranean bouquet, the world’s leading maisons transform their iconic floral motifs into modern expressions of style and heritage.

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CHANEL

Chanel’s camellia has been Coco’s signature since the 1920s: a quietly engineered bloom that Gabrielle Chanel wore pinned to jackets, hid in hat trims and turned into brooches and tweed appliqués that signal the house at a glance. Today the camellia still punctuates ready-to-wear and accessories – Chanel’s highly acclaimed Fall-Winter 2025/26 collection by new creative director Matthieu Blazy includes multiple camellia tweed pieces, interpretations in lace and large feathery earrings. The flower is so iconic to the house that there is a dedicated “Camellias” section on the maison’s website, proving the motif works in both archival language and current vision.

DIOR

Dior treats the lily of the valley (muguet in French) and the rose as talismans. Christian Dior famously tucked a sprig of muguet into couture hems, and roses have threaded through the house’s olfactory and sartorial narratives ever since – so much so that Dior’s Collection Privée releases in 2025 explicitly reckon with the rose as a central emblem in both fragrance and imagery. With a significant holding of rose fields for cultivation in Grasse, the house continues to reference those plants in seasonal collections and special launches that reanimate Dior’s garden stories for today’s runway and perfume counter. 

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GUCCI

Gucci’s Flora print is not a single blossom but an illustrated garden by the artist Vittorio Accornero that became a brand code in 1966. The printed arrangement of roses, peonies and insects evolved into a motif used across silk scarves, dresses, bags and even wallpaper. On Gucci’s Spring/Summer 2025 runway and its recent collections, flora prints and floral embroideries reappeared as foreground patterning, a way for the house to keep its historic print vocabulary lively while layering modern cuts and logos. Its Gucci Flora perfume range, meanwhile, launched its new Gorgeous Gardenia scent with singer Miley Cyrus in a bloom-filled California campaign.

VALENTINO

Valentino has long folded rose forms into couture construction – three-dimensional petals, sculpted rosette skirts and recurring rose imagery that references Valentino Garavani’s aesthetic. In 2025/26 collections (especially Cruise 2026) the maison continued to deploy floral shapes both as structural motifs on gowns and as accessories, such as a floral embroidered evening bag and striking “Fleur Lumineuse” enamel choker. For winter, floral lace fingerless gloves and patterned hose bring the brand’s lexicon of floral elegance into the colder months.

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DOLCE & GABBANA

Dolce & Gabbana treats Mediterranean blooms as a cultural shorthand: orange blossom, wild rose and garden flowers appear as prints, appliqués and raffia-worked florals that celebrate Sicilian and Southern-Italian folklore. Their Fall/Winter 2025 collections lean into four distinct floral themes and “raffia-and-fiori” (flower) treatments on bags, shoes and bracelets. Along with bright floral bouquet prints on 1950s-style poplin skirts and dresses, these collections show how flora functions as regional storytelling as well as ornament.