JOURNAL

JOURNAL

OUR MONTHLY BOUQUET OF FLORAL STORIES FROM AROUND THE WORLD

Featured Articles

The Gilded Age Blooms in New York City

Fleurs de Villes brought HBO’s The Gilded Age to life in New York with floral couture mannequins that reimagined the show’s most iconic characters. Explore the history, the spectacle, and the extravagant world that still captures imaginations today.
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Fleurs de Villes FLORA

Flora has guided empires, inspired artists, and bloomed endlessly through fashion history. As the newest theme for Fleurs de Villes, the word takes on new resonance, connecting Roman mythology, couture, sustainability, and modern visual culture in one enduring idea.
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Pin This: Spring’s Hottest Accessory

Fashion is officially brooch-ing the subject. This spring, floral brooches emerge as the season’s most compelling accessory, spotted everywhere from couture runways to streetwear silhouettes. Equal parts history lesson and styling provocation, the pinned bloom proves that small details can still make a grand statement.
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Precious Petals

From the romantic maximalism of House of Hackney, to runway moments at Chloé, flowers are shaping mood, movement, and modern storytelling across disciplines this year.
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How To: Create the Ultimate Spring Bouquet

Discover the 2024 spring floral trend blending mid-century charm with English garden elegance. Embrace nostalgic hues and learn to craft a chic bouquet that's both retro and fashion-forward.
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