WHAT FIRST SPARKED YOUR PASSION FOR FLORAL DESIGN?

My passion for floral design began around the time of my university graduation. For the occasion, I created a hairpiece using tulle leaves and pearls from my mother's wedding dress. The response was overwhelmingly positive, and soon I was creating centrepieces, holiday décor, and custom pieces for various events.

After earning my degree in business administration, requests for my work continued to grow. When the florist in my hometown closed, I saw an opportunity and opened my own flower shop.

YOU RECENTLY COMPETED IN THE GATEWAY TO THE AMERICAS CUP FLORAL COMPETITION. WHAT DID THAT EXPERIENCE TEACH YOU, AND WHAT DID IT MEAN TO YOU PERSONALLY?

The Gateway to the Americas Cup was my first floral competition, and it marked a significant turning point in my career. I approached it as an opportunity to challenge myself, learn, and grow. The experience gave me a clearer understanding of both my strengths and the areas where I can continue to develop. Most importantly, it reinforced that staying true to myself is what allows me to do my best work. It also showed me that creativity and innovation can thrive even within established rules.

EARNING YOUR AIFD DESIGNATION IS A SIGNIFICANT ACHIEVEMENT. WHAT DID THAT MILESTONE REPRESENT IN YOUR PROFESSIONAL JOURNEY?

Achieving my AIFD designation was an important milestone. It allowed me to deepen my knowledge, broaden my perspective, and engage more fully with the international floral community. I'm especially proud of what those letters represent: having the confidence to step forward, challenge myself, and continue growing as a designer.

WITH MULTIPLE FLEURS DE VILLES SHOWS UNDER YOUR BELT, IS THERE A PARTICULAR INSTALLATION THAT STANDS OUT TO YOU?

Every installation is memorable in its own way, but one that stands out is a ballerina-inspired mannequin created for Fleurs de Villes FEMMES REMARQUABLES, honouring Ludmilla Chiriaeff, founder of Les Grands Ballets Canadiens.

I helped guide the team, developed the creative concept, and designed the tutu structure. It remains one of the projects I'm most proud of because it brought together many different aspects of my skills and experience.

YOU ARE KNOWN FOR BRINGING OTHER FLORISTS INTO THE FOLD AND ENCOURAGING EMERGING TALENT. WHY IS MENTORSHIP SO IMPORTANT TO YOU?

I remember how difficult it was to find guidance when I was starting out. As a self-taught florist, I often had to figure things out on my own. That experience taught me the value of sharing knowledge and supporting others. We all bring something unique to the floral industry, and by helping one another, we strengthen our entire community.

WHAT ADVICE WOULD YOU GIVE TO FLORISTS WHO ARE JUST BEGINNING THEIR CAREERS?

Stay curious, ask questions, and don't isolate yourself. Learning from others is invaluable. Most importantly, continue building a strong foundation of skills and knowledge. The stronger your fundamentals, the more freedom you'll have to grow creatively.

WHAT EMERGING TRENDS IN FLORISTRY ARE YOU MOST EXCITED ABOUT RIGHT NOW?

I'm particularly excited by the growing focus on sustainability and eco-conscious floral design. This shift is encouraging us to rethink established practices and explore new possibilities. Rather than seeing it as a limitation, I view it as an opportunity for innovation and positive change.

WHAT HAS BEEN THE MOST REWARDING MOMENT OF YOUR CAREER SO FAR?

The most rewarding moments are when I know I've made a positive impact on someone, whether through a floral creation, a demonstration, or a conversation about our profession. I love helping people better understand the artistry, skill, and dedication behind floral design. Sharing that passion is one of the greatest joys of my career.