Welcome to RENDEZ-VOUS - monthly inspiring chats with our celebrated global florists. This month we're thrilled to feature Ayelet Nussbaum of Hayfever Flowers, Sydney, a double award-winner at our FEMMES Sydney 2022 show, and who will be showcasing her work again at our PRIDE 2023 show.
WHEN DID YOU FIRST DISCOVER YOUR LOVE FOR FLOWERS?
I have always loved flowers and have always made sure to buy flowers for my home, mostly from small florists. I thought I’d be a terrible florist until, quite by accident, I found myself signing up to a TAFE floristry course and my teacher, fairly quickly, told me that she would hire me based on a specific design we had made that day.
WHAT IS THE MOST MEANINGFUL ARRANGEMENT YOU HAVE CREATED?
Almost every design is meaningful because we give expression to a message that people want to send or say to each other. I, however, feel most connected to funeral work. It is the greatest privilege to give a family comfort by creating a beautiful and heartfelt send off for their loved one.
WHAT IS YOUR TOP FLORAL TIP FOR OUR FLEURS DE VILLES GUESTS?
Creating a floral tribute honouring a real person for Fleurs de Villes requires the florist not only to have years of experience, skills and knowledge needed to choose the right materials for the design, but also requires them to stretch their creative brain to bring to life the essence of the person, not just their look. I suggest guests leave plenty of time to enjoy the exhibition, starting with a quick walk through to take in the entire show, then focusing on the pieces that appeal to them most. Take in the level of detail and creativity and if you can, speak with the creators.